Self Made: The Definitive Guide to Business Startup Success by Bianca Miller-Cole Byron Cole

Author:Bianca Miller-Cole Byron Cole
Language: eng
Format: epub
Publisher: John Murray Learning. An Hachette UK company.
Published: 2017-08-17T16:00:00+00:00

Facebook

With over 1.5 billion people (one in seven people on Earth)23 having accounts on Facebook and logging in with increasing regularity, it’s an unrivalled platform for connection, collaboration and communication. Of course, making connections on Facebook is not limited to friends. Through both Facebook Pages and Facebook Groups, you can (as the Facebook blog says), ‘Stay more connected with everything that matters in your life – from businesses and public figures to common interests and hobbies.’

Facebook Pages are visible to everyone on the internet by default and enable anyone to become a ‘fan’ by liking your page. They then receive your updates in their newsfeed and you are able to interact with them.

Facebook Groups enable communication between people who have something in common; for example, cookery, fashion, beauty, culture, startups, business, entrepreneurship, charity etc. You can set up your own groups around a topic that is relevant to your business and also post in relevant groups.

When you create a group, you can decide whether to make it publicly available for anyone to join, require administrator approval for members to join or keep it private and by invitation only. As with Pages, new posts by a group are included in the News Feeds of its members and members can interact and share with one another from the group.

Many people make the mistake of promoting their business through their profile. While the ‘subscription’ option, where users can ‘subscribe’ to anyone’s profile makes it possible to grow thousands of subscribers rather than just hundreds of friends, this is still your personal profile. So we suggest you use your personal profile for friends and people you genuinely know well, and pages and groups for your business.

Ultimately, through Facebook, you can consistently increase traffic, gain visibility and exposure, gather market insights and generate leads. It’s a level playing field for anyone to develop their own platform to grow their business. To get the most from Facebook you need to build a good presence through a page and/or group, engage with people who like/join and amplify that engagement to turn likers and group members into customers.

This takes time. Mobilizing people beyond the ‘like’ is not easy, but it is possible. That said, to extend your reach, engage with your ‘fans’ and achieve your goals you need to stand out and put a good amount of effort in. When your fans interact with you, it can appear on their friends’ timeline. Just as the more you interact with someone, the more you’ll see their posts in your newsfeed, the more fans interact with your content, the more they will see your content in their newsfeed. Often, that’s the only way they’ll see your content because, according to studies, the majority won’t revisit your page; instead, they’ll see your content in their newsfeeds and interact with it from there.

That’s the good news: that your content appears in their newsfeeds which, ideally, enables their friends to see it too.

The bad news is that fewer people are seeing content as posts gets older, so you need to be proactive and post content on a regular basis.

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